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Case Study

How Contentoo helped Schouten & Nelissen to build a content marketing strategy

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  • 4 Pages
Discover how an educational organization Schouten & Nelissen built the foundation of a content marketing strategy from the ground up. Marketing manager Martin Westerlaken explores how a consistent supply of high-quality content supports their rebranding and thought leadership.

About Schouten & Nelissen

Schouten & Nelissen is a Dutch educational organization that focuses on personal development.

  • Industry: Education
  • Location: The Netherlands
  • Size: 420 employees
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When the brands merged to form the University of Applied Sciences, there was a new dynamic. We needed a new strategy that owned the new brand and that took on the positioning of the rebranding based on that. We were very happy with Contentoo from day one.

Martin Westerlaken, Marketing Manager