Leading content marketers are taking creative approaches to grow their brands, even in an unpredictable economy. Together with HubSpot, we surveyed over 200 veteran marketers to learn their best practices for creating a future-proof content strategy.
In this report, we share new insights and expert opinions on the most important topics facing content marketers today, including:
- Striking the right balance between conversion-driven and brand-building content
- Which content formats and channels have the highest chances of success right now
- The role of AI and freelance talent in a modern content marketing strategy