PropertyGuru and Contentoo

Case Study

PropertyGuru refreshed content at scale through AI combined with talent

  • 12 Pages

PropertyGuru, the leading property search platform in Southeast Asia, was facing a challenge. They had an abundance of outdated legacy content, and because of this, their SEO positions were eroding. 

Read our latest case study to see how PropertyGuru:

  • Increased content marketing ROI with 190%
  • Increased on-page Conversion rate with 24%
  • Reduced production cost per page by 80%

About PropertyGuru

PropertyGuru’s real estate marketplaces are leading in each of their markets. That leadership is rooted in superior property listing volumes and associated organic positions. Across the markets, PropertyGuru has more than 3 million live listings and manages more than 10 million pages structured along location, property type, price brackets, etc. as well as guides and news content to help visitors in their property search journey.


Contentoo delivered spectacular Marketing ROI improvements with its use of augmented AI. It has given us a sustainable edge over competition.

Bjorn Sprengers | CMO